Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (Business Books)


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We are on the cusp of a marketing revolution. And it is being led by you. “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see …and measure them!” –Brian Solis, author of The End of Business as Usual “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers–or become one.” –Harold Burson, founder, Burson-Marsteller “Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media–and particularly influence marketing–has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.” –Rick Wion, Director of Social Media, McDonald’s “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.” –Ardath Albee, author of eMarketing Strategies for the Complex Sale “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.” –Randy Gage, author of Prosperity Mind About the Book: Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence–and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social